Ads for Good is a social impact campaign that aims to generate greater awareness and opportunities for homeless people, who want to be active working citizens, by inviting the advertising and marketing world to contribute their expertise and co-create digital campaigns designed to speed up the process of ending homelessness through Homeless Entrepreneur’s community.

This campaign allows the general public, freelancers, small and mid-size entreprises and multinationals to participate in it in order to provide a global vision of how society foresees their cities putting an end to homelessness.

How do we co-create value with our Ads for Good partners?

1. Define the campaign objective together.

2. Define the ad together.

3. Define the budget together

4. Define the schedule together.

5. Define the audience together.

6. Define the placements together.

Clear value for each participant

• General Public:

  • Contribution: Donation & creative ad suggestions

  • Benefits: Enhances good-will & educating society

• Freelancer:

  • Contribution: Donation & participating in sustainable ad campaigns if desired.

  • Benefits: Reach targeted audience while creating opportunities to end homelessness & product/service placement.

• Small and mid-size entreprises:

  • Contribution: Donation & co-creating sustainable ad campaigns if desired.

  • Benefits: Reach targeted audience while creating opportunities to end homelessness & product/service placement.

• Multinationals:

  • Contribution: Donation & co-creating or creating sustainable ad campaigns if desired.

  • Benefits: Reach targeted audience while creating opportunities to end homelessness & product/service placement.

Project Fund Transparency

Facebook Advertising: 100%
HELP program: 0%

1st Milestone Goal

Estimated People Reached: 1,080,000

Estimated Impressions: 1,761,000

*Estimations are based on previous results.